Dan Scavino uses straight talk. 

He and President Trump do not tell lies. They do not use doublespeak to deceive.

Doublespeak binds minds to falsehoods, while the truth sets people free. 

Dan recently posted a short video, giving Americans a taste of what is happening on the left side of politics...

Dan Scavino found an old clip that exposes the current tactics used by the Democrats.

RubyRayMedia on Rumble 
Published Aug 29, 2022
Length :37

Dan Scavino posted that video on both Facebook and Instagram. It reveals a directive issued from 'party headquarters' to all communists in the United States. It reads as follows: 

"When certain obstructionists become too irritating, label them after suitable buildups as fascist, or Nazi, or anti-Semitic (buzz words) and use the prestige of anti-fascist intolerance organizations to discredit them." >>This is a perfect example of how to scramble rational thought using DOUBLESPEAK! 

With the following sentence, it's essential to remember doublespeak is why some cannot pull themselves away from the lies. It is meant to stir emotions, leaving the listener in a state of shock that can disengage reasoning power. 

"In the public mind, constantly associate those who oppose us with those names which already have a bad smell. The association will, after enough repetition, become fact in the public mind."

Doublespeak is trickery.

But not so tricky that it can't be spotted when used. 

Understanding how doublespeak is used as a weapon in politics and the media is important. 

The below video gives you a complete step-by-step understanding of how political chicanery and media hype is used to control. It is said, and with certainty as we watch the world turn today, that those in power who have control of the language can in turn, control the world. 

The word is so powerful that God SPOKE the world into existence. We can then be assured that the spoken word is a most powerful tool that can be used for both good and evil. 


RubyRayMedia on Rumble
Published Aug 25, 2022
Length 6:59

William Lutz gives a complete rundown about doublespeak and how it affects our society in this interview from Sept 15, 2014. Everything he speaks about was not only true then its adverse effects have multiplied into the world today, seven years later, in ways we did not imagine it could. 

Dynamic interchange transcript of the above video:

William Lutz: Doublespeak is language designed to evade responsibility, make the unpleasant appear pleasant, the unattractive appear attractive. Basically, it's language that pretends to communicate but really doesn't. It is language designed to mislead while pretending not to. Doublespeak is not a slip of the tongue or mistaken use of language, it's exactly the opposite. It is language used by people who are very intelligent and very sophisticated in the use of language, and know that you can do an awful lot with language. We should be aware of it so that we can at least be defensive and defend ourselves so that we're not misled through it. But secondly, there are times when we simply cannot tolerate this language. When we talk about important public issues of national policy, we should not use doublespeak as a nation, we should not use it ourselves, we should not allow the politicians who are speaking to us to use it. Language that way can be terribly corrupting in a society and can mislead all of us. And in a democracy that depends upon the active participation of its citizens, it can lead to cynicism, resentment,, and withdrawal from the political process.

Does that have to do with the reason why only 50% of the American people voted in 1988?

William Lutz: I have a hypothesis that I would love to test, and I hope sometime to be able to do that. I would love to be able to track the pervasiveness of doublespeak as it grew along with the decline in voting. Because the reaction I get to doublespeak from a lot of readers of the quarterly review is, they write to me as well, of course I know this language. I see it all over the place. I see it all the time. But, you know, what else can you expect from politicians? They all lie; they all use doublespeak. It is that cynicism, which leads to "there's nothing I can do about it", so people withdraw from it. Is it true that you can put "sugar-free" on a product and still have sugar in it? It's probably the one question I've been asked the most often because people simply can't believe that that happens. How can it happen? Because sugar-free simply means they haven't added table sugar or cane sugar to it. They can add monos, fructose, any of the syrup sweeteners, and still call it sugar-free.

 So you know, when you eat something that's sugar-free, there's sugar in it.

William Lutz: Oh, yes. And by the way, I found out in a radio interview when they had people in the audience calling in, a man called in and said, Do you mean that there's sugar in there? I said, Well, yes, there's sugars in that food. He said, Well, I'm a diabetic, and my wife makes sure she buys only the sugar-free. I said you can't eat those. You have to use only the dietetic because that's governed by law; sugar-free isn't. Here's a man who was threatening his health through this this kind of false labeling. It was absolutely amazing. But this novel, "1984," addressed the importance of language in society and the control and manipulation of language to control and direct society.

I think the most important point in "1984" is that power grows not out of the barrel of gun, power grows not out of the thought police and rule by terror; it grows out of the power of language in that novel. What is reality? Reality is not external. Reality exists not in the mind of the individual, which soon perishes, but in the mind of the party, which is collective and immortal. What the party says is reality is real. And how else can the party do that, except by language? Party has taken control of language and has taken it away from the individual. That's the power because those in power who control language control the way we see the world. You see, any politician in power starts using doublespeak.

The Democrats did. I love Jimmy Carter's comment on the failed raid to free the hostages in Iran. He called it an incomplete success. He did that without even thinking about it. He was just automatically using that kind of language. But we had doublespeak. So there's, it's always a mixture of language because anyone who reaches any position of power must either instinctively or knowingly know how to use doublespeak, and know how to use it at a certain time, and when to turn it on and off, and to what degree. You can simply track that in any one's in their rise to power. I'm trying to think of the great Spencer Tracy movie. It's a classic film, where he's running for president. He's the ordinary man who gets caught up in the presidential race, and he becomes a national hero. And one of the things they do in the movie is show that as he moves closer to getting the nomination, he starts using more and more of what we would call doublespeak. Until finally, there comes a scene at the end of the movie when he gets so disgusted with what he has become that he quits the race, even though he is, by this point, become a shoo in for the nomination, if not the election, he just quits it. But the movie has traced the compromises that he makes through language in order to achieve it. And I think that the American public believes that, that in order to get that far, you have to sell off so much that there's not much left at the other end. And that is reflected in the language that you use.

On purpose and with calculation, and you said, Yes.

William Lutz: Yes. In fact, I cited a couple incidents, incidents in the book where I can document it was done. One is Revenue Enhancement. They had a meeting in the Office of Management and Budget. They said we need a phrase to replace Tax Increase, they came up with Revenue Enhancement. When Lawrence Kudlow, the economist, was asked why they did that, he said, Because there's no better way to sell economic policy than the euphemistic route. He was quite proud of the fact that they came up with that phrase, and Peacekeeper, as the name for the MX missile. Again, Robert McFarlane chaired the committee meeting, in which he facetiously suggested that they couldn't name it Widowmaker, could they? So instead, they came up with Peace Maker. But later, President Reagan misread his his cue cards and said Peacekeeper, and since it was a televised speech, it became the Peacekeeper. And it was a name that was deliberately designed to make a nuclear missile sound nice.

Does it work?

William Lutz: Yes. Oh, of course, it works. And most people don't hear it. They will hear some of it but not all of it. One of my favorite examples from this past year is the resource development park that they were going to establish in Kansas City until the good folks in the neighborhood where they were going to put the Park asked, What is a resource development Park? You know what a resource development Park is? In Kansas City, it's a dump. They were going to put a dump in their neighborhood until somebody asked what it meant. They deliberately invented that phrase to try and slip a dump into the neighborhood without anyone noticing it. 

(end transcript)

What Is Doublespeak?

Doublespeak is communicating in a way that misrepresents or obscures the truth. It combines both sense and nonsense in a deliberate effort on the part of the message sender to conceal the true meaning of what is being said. In some cases, doublespeak is used to soften the impact of what the message sender is describing, but it is more often used to camouflage the truth.

Doublespeak Jargon Examples (these examples typify the way corporate media uses doublespeak to refine their agenda)

Jargon can be described as terminology commonly used in a particular occupation, industry, or another group. The terms are known and understood by group insiders but can represent doublespeak when used by others. There are many examples of jargon.

  • "collateral damage" instead of "multiple fatalities."
  • "detainee" instead of "prisoner of war."
  • "enhanced interrogation" instead of "torture."
  • "ethnic cleansing" instead of "genocide."
  • "extrajudicial killing" instead of "assassination."
  • "negative cash flow" instead of "spending more than you make."
  • "negative patient outcome" instead of "the patient died"
  • "pre-emptive strike" instead of "unprovoked attack."
  • "reducing costs" instead of "cutting salaries" or "cutting jobs."
  • "tree hugger" instead of "environmental activist."
  • "violent extremism" instead of "terrorism."

Purposes of Doublespeak

The purposes of doublespeak are varied. Since this is a human tactic, it's going to be complex and multi-faceted. That said, it's generally something to be avoided. Let's take a look at some of the root causes.

  • To Be Politically Correct

Take that whole "violent extremism" tactic, for example. The Federalist published a piece on this term, citing it as doublespeak that blinds, blinding us to reality. There lies the central theme behind doublespeak. It blinds the recipient to the truth, to reality. An isolated case of violent extremism is hardly the same as organized terrorism intended to instill high levels of fear and cause multiple deaths.

  • To Hide Negativity

When someone uses the term "gently used, " what odds they're being honest about that? Does the product only have mild wear and tear, or is it on its last legs? If you're buying a second-hand Louis Vuitton jacket and the retailer says it's gently used because the prior owner only wore it once to the opening of her art gallery, then it's just a more excellent way of saying, "not brand new." However, if we're talking about a used car that's prone to overheating, stalling, faulty wiring, and a bad engine, "gently used" is a misrepresentation of the truth.

  • To Make Money

As much as politicians are guilty of doublespeak, so are advertisers. In fact, the makers of OxyContin once used enough doublespeak to land themselves in very hot water. When they first launched their marketing campaign, they stated that opioid addiction concerns were "overblown" and their new opiate-based medication was "much safer than other alternatives." As indicated by the company's 2020 settlement with the United States Department of Justice for more than $8 billion, plus other penalties, this claim was far from true.

  • To Perpetuate Lies

When a company COO says he's "reducing costs," you might think, "Darn it. I guess we're not going to see freshly made coffee in the kitchen anymore." However, it's not likely that's what the term meant. More often than not, "reducing costs" turns into layoffs, pay cuts, and a loss of benefits. If that employer had just spoken with the truth, his employees might have been able to better prepare for sudden losses.

  • Think Before you Doublespeak

If you ever find yourself on the precipice of doublespeak, stop! Are you sure you want to use murky, evasive tones that the recipient may not appreciate? It's one thing to use a euphemism or two to soften a blow or sound more polite. "I have to use the restroom" isn't misinforming anyone or hiding a mistruth. It's simply rounding out rough edges. However, trying to sell someone a "gently used" hunk of junk is doublespeak in its prime. Whenever you're faced with a situation where you feel like doublespeak is an option, there's likely a greater issue at hand that needs to be addressed. Perhaps it would be better to embrace the cold, hard truth. 

(source - Examples/YourDictionary)


From birth to adulthood, words impact our lives profoundly. Words have the power to tear down or build up. Words are the building block of the imagination. And for better or worse, words become the foundation of our thought-forms. Have you ever wondered how some words developed and why they are used the way they are? Perhaps it's time to take a closer look at our words and ponder the implications.


RRM Content Creators: Visionaries, Poet Warriors, World Leaders:  Citizen Journalists, multimedia content creators are the reason we are here. Raising up your voice is central to our mission. We are a team, lifting each other by the variety of our talents and skills.
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